Northern Norwegian "Shit House" Graces Times Square

Trine Jonassen
donald trump tourism visit norway

After Donald Trump referred to Norway as a "shithouse country" in October—in the context of the Nobel Peace Prize—Visit Norway responded with a humorous retort.

The award-winning rest area and outdoor toilet at Ureddplassen (a fearless place), in the municipality of Meløy, were highlighted as a prime example of Norway’s unique outdoor restrooms.

Ureddplassen is located along the northern section of the Coastal Route (County Road 17) and offers a panoramic view of the fjord.

Visit Norway is now showcasing Ureddplassen on large billboards in the heart of New York’s Times Square as part of a campaign titled "Make shithouses great again." The initiative highlights Norway’s National Tourist Routes, which feature rest areas and restrooms—noted for their striking architecture and scenic settings—that have garnered international attention.

Read more in The Guardian.

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