Tourism is booming in Finnish Lapland

Linn Ophaug
lapland finland rovaniemi tourism

Tourism in Finnish Lapland is growing rapidly, and tourism businesses are investing heavily to meet demand.

Apukka Resort in Rovaniemi has more than quintupled its revenue since 2022, reaching around €27 million, according to Finnish broadcaster Yle.

At the same time, the tourism industry fears that such rapid growth could come at the expense of quality.

According to Harri Mällinen, CEO of Apukka Resort, a poor visitor experience could lead tourists to choose other destinations.

"That is my biggest fear right now. If the quality does not remain high, it will reduce tourists’ interest in Lapland," she told Yle.

The industry is also vulnerable to global crises. The war in the Middle East, for example, led to a decline in visitors when airports in the region were closed.

Powered by Labrador CMS